A young entrepreneur, Mr Oreeditse Gasebatho, is eager to conqueror the business world. Despite failing his tertiary education, Mr Gasebatho did not despair and never regarded himself as a failure. He rather viewed the catastrophe as a blessing in disguise, therefore he took the opportunity to turn himself into a renowned young business man. This saw the beginning of his enterprise, Godwin Firm, a marketing and consultancy company. Narrating events that led to the start of his business, the 24-year-old said after completing his high school education, he did not contemplate pursuing his business ideas. But his parents had already sketched a life plan for him, get a college degree then find a job. This called on Mr Gasebatho to migrate to Gaborone to start on his parents dream at Ba Isago College.