It takes a huge amount of passion and personal conviction to change careers, and start a business. But Tayo Bello, founder of jewellery design company Bello Creations, successfully made the brave leap from IT specialist to jewellery entrepreneur.
What does your company do?
“Design with unique simplicity and timeless elegance”.
At Bello Creations I design and create handcrafted simple yet elegant jewelllery pieces with clean lines and originality.
What inspired you to start your company?
My background was originally in software design but I also loved jewellery, and was intrigued by how my mum use to style her jewellery when I was young. As a result, today I always look out for unique jewellery pieces anywhere I go. My passion for jewellery developed further when I travelled to Venice some years ago and I fell in love with the Murano beads, their colours and the craftsmanship that goes into designing their jewellery. More so my passion for design and search for unique and elegant jewellery pieces led me into taking a big leap into the world of jewellery design, making the move from the world of IT, so I retrained to study jewellery design. I started making jewellery for myself, family and friends, and I became confident enough as a designer, and that was how Bello Creations was born. Bello means ‘Beautiful ‘ in Italian.
Why should anyone use your service or product?
My Jewellery is made with love, and driven by passion. It evokes sophistication, a sense of beauty and uniqueness. And most of all, my pieces are all handcrafted, contemporary and exclusive, making a statement whenever they are worn.
Tell us a little about your team
I am a team of one at Bello Creations, with business advice from coming from my husband and design advice from my sons.