RT Vermilion - шаблон joomla Скрипты

It may be time to stop reminding your American friends that Africa is not a country – tell them it’s a series of regions.  According to a new report by the World Bank, The Unexplored Potential of Trade in Services in Africa, the key to boosting tourism on the continent could be to actively brand travel to regions within sub-Saharan Africa – encouraging visitors to east, west, southern Africa – rather than just individual countries. The report uses the examples of the Caribbean and Southeast Asia, regions that are almost synonymous with some of the countries within them: Jamaica is the Caribbean as much as it is the birthplace of Bob Marley; backpackers the world over slip into flip-flops and head to Southeast Asia, not just Thailand. Southeast Asia has been doing this since the ’90s, through the Association of Southeast Asian Nations (ASEAN).

In the Caribbean, “The notion is that by pooling resources, the [Caribbean Trade Organisation] could increase the competitiveness of the world’s premier sea, sand, and sun destination,” the report explains. The concept isn’t of course new to Africa, with prominent – if not tourism-focussed – regional blocs such as SADC (the Southern African Development Community) and EAC (East African Community). Both have policies in place that do allow the people in their respective member countries to travel more freely between them.

The EAC is now consciously trying to brand the region, or “market and promote East Africa as a single tourist destination,” says the report, as well as focussing on standardising wildlife conservation and management across the region. And tourism accounted for 8.9% of SADC member states’ GDP in 2012, despite the industry being, according to the report, “a small part of its mission”.

Business travellers make up 55% of the passengers on the average flight with an African carrier, with just over half of these being ‘traditional business’ and the other half small business owners and informal traders. Just 15% of the average flight is made up of leisure tourists, and the rest are visiting family or relatives. Branding Africa as a series of regions – and developing the policies to make travel between them as seamless as possible – would motivate business travellers too, making it that much easier and more appealing (or even just more normal) to travel for work, to do business between countries.

But for this to happen, ticket prices have to come down, and the quality of hotels or other accommodation needs to improve. Tourists to destinations in sub-Saharan Africa pay 50% more for their air tickets than to comparable destinations elsewhere in the world, according to the report, and will have just a one in 10 chance of staying at a hotel that meets international standards. The cost of building hotels is part of what is stopping them from being as high-quality as they will need to be to make business and other travel less of a chore. In Nigeria, for example, the average price to build one middle-market hotel room is $400,000, twice the global average for a full-service hotel. In Ghana, the figure is $250,000 for a mid-market room.

Source: How we made it in Africa


Jan 08, 2019 194

Steps for successful thinking in 2019

What does a winning mindset mean to you? It’s what has separated the likes of Tiger…
Dec 13, 2018 224

Mozambique’s women entrepreneurs gather for the country’s final Lioness Lean In event of the year in Maputo

What a year, and what a final gathering in Maputo, as around 100 women entrepreneurs got…
Some of the delegates and thematic leaders at the end of the day
Dec 12, 2018 389

The Global Work/Tech Scenarios 2050: South Africa Conference and Workshops

SAMPNode Directors, Members and Panellists The Global Work/Tech Scenarios 2050: South…
Nov 27, 2018 178

SA Entrepreneur Takes First-Of-Its Kind Business To An International Level

South African-born entrepreneur and creator of the world’s first environmentally friendly…
Nov 27, 2018 198

We need to develop a culture of entrepreneurialism if we hope to set the right course for the African continent.

When it comes to the promise of growth in Africa, progress has become less a question of…
Nov 13, 2018 247

Mavis Nduchwa, a serial, impact driven agripreneur in Botswana empowering local farmers to be the solution to hunger and poverty

A growing interest from consumers in knowing where their food comes from, how it is…

Reports on African Countries