They say in business that if you find a pain-point in the marketplace and one that is not being adequately serviced, then you have the basis of a business opportunity. For entrepreneur Christine Wanjiru, founder of Ayari Ani Cosmetics in Kenya, that pain-point came in the form of not being able to find quality, hand-made, organic cosmetics to alleviate certain skin conditions and needs.
What does your company do?
At Ayari Ani Cosmetics, we produce hand-made organic cosmetics to aid and alleviate skin care concerns.
What inspired you to start your company?
I was frustrated by the lack of diversified Kenyan organic brands within the affordable price range. The few existing brands rarely pay attention to what formulas work for who and why. I soon realized that I wasn't the only person who felt that the market needed more than just a handful brands whose formulas are easily found in blogs and tutorials. At some point, you feel cheated and hopeless. I decided that enough was enough and carried out extensive research concerning aestheticism and cosmetology.
Why should anyone use your service or product?
Our products are made with the consumer in mind in that we communicate directly with consumers, and more times than most develop personalized skin-care regimes. We are organic, animal-cruelty free, gender neutral, and strictly use eco-friendly packaging. It is really important that we pay attention to the planet and consumer habits without robbing pockets.
Source: Lionesses of Africa