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Afua Osei, co-founder of She Leads Africa, unpacks the journey of starting a company, how she handled doubts when targets weren’t met and the lifestyle changes she had to make to keep the cash flow going. She Leads Africa is an organisation that helps young African women build their businesses and careers. Ghanian-born Osei says she always wanted to make a global impact. “I wanted to build a company that wasn’t just for people in West Africa, that was for every young African woman.” The organisation recently held its first seminars in South Africa beginning in Johannesburg, Durban and Cape Town.

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“It’s been an incredible experience coming to SA, connecting with young women in Johannesburg, Durban and Cape Town and really understanding what it is that they need help with in order to get to that next level.” She says that young women are similar regardless of where they live. Osei told The Big Small Business Show of the different struggles that African women encounter.

“First and foremost, there’s a confidence gap in that they have these aspirations that they have that they are keeping inside and they don’t feel confident or equipped to go out there and speak about it and go and achieve it. Secondly, there’s a media and perception challenge in that it’s very hard to be what you can’t see... Third there are definitely cultural issues in many communities in which young women are encouraged to stay closer to home. They’re encouraged to look at businesses that are more familiar.” Osei, who has been named by Forbes Africa as one of the youngest power women on the continent, details obstacles she faced in growing her company.

Source: Business Live