The government of Ghana is exploring strategies to re-brand Ghana and make it 'a unique selling point in the West African sub-region.' To achieve this aim, the government will engage the Advertising Association Ghana (AAG) to conceptualize what Ghana stands for and come out with a re-branding strategy that will give the country 'a uniform look and feel.' The Minister for Information, Mr Mustapha Abdul-Hamid, made the point when the Advertising Association of Ghana (AAG) paid a courtesy call on him Wednesday, to congratulate him on his appointment.
Mr Abdul-Hamid said government was already in talks with some companies to help Ghana get a uniform image and assured AAG that it was going to be a part of that effort to reposition the country, re-brand and make it 'a unique selling point in the West African sub-region.' Earlier, the President of the AAG, Mr Joel E. Nettey, had implored the minister to support the association to get the Advertising Standards Bill reintroduced in parliament and passed, citing the unregulated nature of the industry leading to clutter of billboards all over the capital city.
Responding, Mr Abdul-Hamid said it was important that the country had an Advertising Standards Bill to sanitise the advertising space, and was particularly worried about the many unsightly billboards in Accra, saying they were not giving a good image to the country. He also promised to arrange a meeting between the GRA and the AAG to rationalize the payment of taxes, cautioning however that should the GRA agree to the proposal the association must also leave up to their obligation.
Source: All Africa