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Zimbabwe

Geraldine Eve Kasambara, a Zimbabwean entrepreneur harnessing the power of social media marketing to help clients to realize their goals

Staying on top of the latest online trends is key in the world of marketing, and for Zimbabwean company 143 Communications, headed by entrepreneur Geraldine Eve Kasambara, those trends bring exciting business opportunities. 

What does your company do?

At 143 Communications, we focus mainly on Social Media marketing. We also specialize in Advertising, PR and Marketing Strategy.

What inspired you to start your company?

My grandmother, yes as old as she is! When we were young she used to have a stall for sweets, biscuits, any junk food that appealed to young kids right outside her house. She used to make us go to the bus terminus to sell freezits (super cools) - I do not know what they are called in other countries but In Zimbabwe it's a sweet coloured ice put in plastic. Anyway, it was so embarrassing as other children at school would laugh at us, but my grandmother would sing this song to us - ‘usambonyara chero uchishanda nemaoko ako' in Shona (a local Zimbabwean Bantu language) which means ‘do not be embarrassed with the work you do as long you are working with your hands.’ So at the back of my mind, I have always wanted to work for myself, inspired by an almost illiterate old woman who only got to standard 3 and had been raised only to be a housewife but managed to take care of her family alongside her working husband. I loved the financial freedom it gave her, I loved the way she could just close her stall and go home to prepare a meal for her family. I loved that balance in her life.

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10 000t Fertiliser Boost for Command Agriculture

Government has secured more than 10 000 metric tonnes of Compound D fertiliser as it seeks to plug gaps in the supply of inputs and overall implementation of the Command Agriculture scheme. There were some districts and provinces that reported shortages of basal fertiliser and fuel which were slowing down the progress of the programme. The development comes at a time when the Office of the President and Cabinet has begun monitoring and evaluating the implementation of the Command Agriculture programme, which is expected to ensure that the country is food secure.

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Inspirational African Women: Pam Samasuwo-Nyawiri

A Woman With No Country is a quirky, innovative, storytelling Coffee Table Book that explores historical, cultural and social themes using fashion as a medium. The book is adorned with engaging thought provoking imagery in which the author becomes the subject of concepts. As a multi award-winning handbag designer, Pam Samasuwo-Nyawiri who is originally from Zimbabwe, but now living and working around the world, writes about her life experiences in conversational essays and commentary.

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