Geraldine Eve Kasambara, a Zimbabwean entrepreneur harnessing the power of social media marketing to help clients to realize their goals
- Published: Thursday, 09 February 2017 10:06
- Sourced by SolutionsTeam
Staying on top of the latest online trends is key in the world of marketing, and for Zimbabwean company 143 Communications, headed by entrepreneur Geraldine Eve Kasambara, those trends bring exciting business opportunities.
What does your company do?
At 143 Communications, we focus mainly on Social Media marketing. We also specialize in Advertising, PR and Marketing Strategy.
What inspired you to start your company?
My grandmother, yes as old as she is! When we were young she used to have a stall for sweets, biscuits, any junk food that appealed to young kids right outside her house. She used to make us go to the bus terminus to sell freezits (super cools) - I do not know what they are called in other countries but In Zimbabwe it's a sweet coloured ice put in plastic. Anyway, it was so embarrassing as other children at school would laugh at us, but my grandmother would sing this song to us - ‘usambonyara chero uchishanda nemaoko ako' in Shona (a local Zimbabwean Bantu language) which means ‘do not be embarrassed with the work you do as long you are working with your hands.’ So at the back of my mind, I have always wanted to work for myself, inspired by an almost illiterate old woman who only got to standard 3 and had been raised only to be a housewife but managed to take care of her family alongside her working husband. I loved the financial freedom it gave her, I loved the way she could just close her stall and go home to prepare a meal for her family. I loved that balance in her life.