How 17-year-old Rabia Ghoor is building her own make-up brand
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- Published: Tuesday, 10 October 2017 10:28
- Sourced by SolutionsTeam
BY SUNITA MENON
Rabia Ghoor is at the helm of a make-up and skin-care empire, has conquered the e-commerce market with a niche product and has her brand SwiitchBeauty on the tip of every SA make-up artist’s tongue and she’s not even old enough to vote or drive. Dressed in a crisp black pants suit with perfect eyeliner that could rival any Mac artist’s, Ghoor is all smiles but gets straight to business and her business insight could rival that of seasoned entrepreneurs. It’s disarming when she throws in a pop culture reference her current favourite is "bye Felicia" as a dismissive farewell and you remember that she’s just 17. Even as she negotiates business deals and creates innovative products, she’s most excited about turning 18 in February so she can get her driver’s licence.
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