- Published: Friday, 29 September 2017 11:32
- Sourced by SolutionsTeam
BY JOAN MULLER
As the newly appointed CEO of Sotheby’s International Realty SA, Yael Geffen becomes the only woman to head one of SA’s top four real estate groups. At 38, she’s also one of the youngest CEOs in the industry. She has the daunting task of spearheading the family dynasty’s next growth phase at a time when the industry is facing a number of challenges.The family legacy spans nearly 65 years and was founded by Geffen’s late grandmother and industry trailblazer Aïda Geffen, who founded Aïda Real Estate in 1952 and later listed the company on the JSE.