- Published: Friday, 14 October 2016 09:34
- Sourced by SolutionsTeam
Does South Africa’s animation industry have the potential to become a global competitor? According to Phil Cunningham, founder at the Cape Town-based animation studio Sunrise Productions, the answer is a definite yes. “South Africa’s industry is still very much in its infancy… I think that is the big difference between us and a lot of the world. It is a vibrant and exciting space with a lot of talent and growth, but there is still a lot of structure and development that has to happen for the industry to mature. Cunningham points out that a weak rand means that South African animated shows or films are a lot more affordable for global broadcasters than those produced by developed countries, such as the US and UK. And while they are still not as cheap as Asian products, Cunningham argues that the South African industry competes when it comes to quality, as well as its sensitivity to different cultures and global values.