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Nigeria

Start-up snapshot: Invest in Nigerian agriculture from anywhere in the world

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Farmcrowdy is a Nigerian online platform which allows users (sponsors) to invest in the country’s agricultural sector. Sponsors can choose what kind of farms (and crops) they want to invest in. Farmcrowdy then uses the investment to: secure land; engage and train the farmer in best agricultural practices; plant the seeds; insure the farmers and crops; complete the full farming cycle; sell the harvest; and then pay the farm sponsor a return on their investment. Sponsors are able to keep track of the full cycle through updates in text, pictures and videos. Farmcrowdy founder, Onyeka Akumah, tells us about the risks facing the business and his most exciting entrepreneurial moment.

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The value in investing in Nigeria

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Active managers in Africa and frontier markets have to counter the perceived higher risk of investing in volatile markets prone to political and economic uncertainty. In response, most investors gravitate to growth strategies, pursuing markets or sectors with attractive GDP growth prospects and predictable policy makers. Inevitably, when investors flock to the preferred country or sector, the top-rated companies command a premium valuation, often justified as buying ‘growth at a reasonable price’.

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Transforming Nigeria’s agricultural value chain

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Agriculture was the mainstay of  Nigeria’s economy before the discovery of crude oil. From 1960 to 1969, the sector accounted for an average of  57.0% of GDP, and generated 64.5% of export earnings. From 1970 to late 2000s, the sector’s contribution to GDP and export earnings steadily declined, because Nigeria’s focus shifted to petroleum exploration. Over the past five years, the sector has contributed an average of 23.5% to GDP, and generated 5.1% of export earnings. Due to the recent fall in crude oil prices, export earnings from crude oil has reduced significantly. This has triggered conversations around the critical role agriculture has to play in diversifying the economy.

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Why One PR Expert Moved Her Successful Company To Nigeria

By Ann Brown

Public relations is vital to growing a successful company. In Nigeria, entrepreneur Bukky-Karibi Whyte and her lifestyle PR firm, The Bobby Taylor Company, has attracted major clients who hire her to get the word out about their products and services. The Bobby Taylor Company  handles public relations in the lifestyle and luxury sector, and counts among its clients Estee Lauder, MAC Cosmetics, and SPAR. Whyte recently opened Invicta Africa, which is dedicated to the corporate sector. Born in Lagos, Nigeria, Whyte, 35, studied African American History at the University of Massachusetts Amherst in the United States. Prior to returning to Nigeria, she worked in the educational sector for about seven years. Whyte, who is married with three children, actually started The Bobby Taylor Company in 2007 in Winnipeg, Manitoba, Canada, before moving operations to Nigeria.

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