- Published: Tuesday, 08 August 2017 10:18
- Sourced by SolutionsTeam
By Ann Brown
Public relations is vital to growing a successful company. In Nigeria, entrepreneur Bukky-Karibi Whyte and her lifestyle PR firm, The Bobby Taylor Company, has attracted major clients who hire her to get the word out about their products and services. The Bobby Taylor Company handles public relations in the lifestyle and luxury sector, and counts among its clients Estee Lauder, MAC Cosmetics, and SPAR. Whyte recently opened Invicta Africa, which is dedicated to the corporate sector. Born in Lagos, Nigeria, Whyte, 35, studied African American History at the University of Massachusetts Amherst in the United States. Prior to returning to Nigeria, she worked in the educational sector for about seven years. Whyte, who is married with three children, actually started The Bobby Taylor Company in 2007 in Winnipeg, Manitoba, Canada, before moving operations to Nigeria.