Published: Friday, 31 March 2017 10:26
Sourced by SolutionsTeam
Building a fashion brand with a unique personality, great style appeal, and a social conscience can be a tall order for many. But for the talented designer and entrepreneur, Lilly Alfonso, a leading light on the Malawian fashion and business scene, this is the nature of the business and brand she is building.
What does your company do?
Lilly Alfonso is a fashion and design company. We design and manufacture clothing. The Lilly Alfonso business and brand has two sub-labels, LAwomann and LAmann, specializing in women’s and men’s garments respectively.
What inspired you to start your company?
It started out as a hobby, making clothes for friends here and there, then the number of people asking for my services grew. Eventually I had to open a tailoring shop to accommodate the growing numbers of customers. At that time I only had one tailor but as the demand for my services grew I found myself employing more tailors and buying new machines. This organic growth took place over a number of years. Yet interestingly, all that while I didn’t consider myself a designer. The Lilly Alfonso brand itself was born after winning an award as best designer - that was a game-changing moment, and that’s when I actually considered myself a designer. Since that time, I have never looked back, and today Lilly Alfonso has become a limited company with shares.
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