- Published: Friday, 24 February 2017 11:23
- Sourced by SolutionsTeam
PwC’s latest Entertainment and Media Outlook: 2016-2020 report values Kenya’s entertainment and media industry at US$2.2bn in 2015. Total consumer magazine revenue is expected to reach $79m by 2020, up from $68m in 2016, driven by the growing middle class as they refer to magazines for information on various topics. Despite these somewhat encouraging numbers, Kenyan businesswoman Olive Gachara knows all too well that building a media business from scratch is no mean feat. She is the founder of fashion and lifestyle magazine Couture Africa, which is currently in its fourth year of operation. The publication has a monthly print run of 16,000, with 70% of copies distributed in Kenya, and 20% and 10% in Uganda and Tanzania respectively. An issue retails for about $3.