- Published: Friday, 10 March 2017 10:57
- Sourced by SolutionsTeam
The government of Ghana is exploring strategies to re-brand Ghana and make it 'a unique selling point in the West African sub-region.' To achieve this aim, the government will engage the Advertising Association Ghana (AAG) to conceptualize what Ghana stands for and come out with a re-branding strategy that will give the country 'a uniform look and feel.' The Minister for Information, Mr Mustapha Abdul-Hamid, made the point when the Advertising Association of Ghana (AAG) paid a courtesy call on him Wednesday, to congratulate him on his appointment.
Mr Abdul-Hamid said government was already in talks with some companies to help Ghana get a uniform image and assured AAG that it was going to be a part of that effort to reposition the country, re-brand and make it 'a unique selling point in the West African sub-region.' Earlier, the President of the AAG, Mr Joel E. Nettey, had implored the minister to support the association to get the Advertising Standards Bill reintroduced in parliament and passed, citing the unregulated nature of the industry leading to clutter of billboards all over the capital city.