By Homa Mulisa
While Ethiopia eyes a 30 billion dollar annual export revenue from textile and apparel, aiming to leapfrog top exporters like that of Vietnam and Bangladesh in less than a decade, there is a promising sign that the global fashion industry is embracing "Made in Ethiopia" at an exciting pace, sector stakeholders believe. The competitiveness of the fashion industry is shaped by a number of factors. The industry has a three trillion dollar annual sale value worldwide. At the same time, it is also a highly competitive industry in the global market. Currently, global apparel giants like PVH, H&M, Vanity Fair, Zara, among others, are taking part in revolutionizing Ethiopia's textile and apparel business.