Run a quick Google search on African women making it in business, and you will rarely find a young woman engaged in rural farming. But Mavis Nduchwa has challenged norms by founding and successfully managing a commercial animal feed farm in Botswana. Thirty-three-year-old Nduchwa, who was born on a farm in rural Francistown in eastern Botswana, near the border with Zimbabwe, developed an interest in agriculture at an early age. However, as she grew older, the allure of city life drove her to earn a degree in real estate and hospitality management. She later worked as a journalist. But given the high cost of agricultural inputs strangling her farming community, Nduchwa sensed that affordable, locally produced animal feed as a substitute for the expensive imported kind, could boost the agribusiness sector. She quit her job in the hospitality industry and teamed up with her husband Brighton Chabana to found Chabana Farms in 2011.