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Botswana

Basadi Ohimile - The startup story of an entrepreneur from Botswana with a passion for communication and creativity

What does your company do?

The Concept King is a creative company specializing in communication and advertising services in its broad spectrum, including Public Relations strategy, Marketing, Brand Management, Promotions, Corporate Gifts, Print Booking, Graphic Design and Creative advertising (Press,Television, & Radio). The Concept King offers a creative resource pool to clients and customers in a different way, bringing together a powerful network of communication and creative specialists under one strategic framework, to develop fully integrated communication solutions for our clients. 

What inspired you to start your company?

What inspired me was my own self reliance which was instilled in me at a very young age, together with my desire to share my talent for communications with the world while I help them to grow their brands.

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The economic impact of travel and tourism in Botswana

As one of the world’s largest economic sectors, Travel & Tourism creates jobs, drives exports, and generates prosperity across the world. The International Year provides an enormous opportunity to further showcase the tremendous economic, social, cultural, environmental, and heritage value that the sector can bring. Below are some key impacts travel and tourism had on Botswana's economy.

1. Direct contribution: The direct contribution of Travel & Tourism to GDP was BWP6,278.9mn (USD573.5mn), 3.9% of total GDP in 2016 and is forecast to rise by 8.5% in 2017, and to rise by 5.1% pa, from 2017-2027, to BWP11,208.0mn (USD1,023.7mn), 4.3% of total GDP in 2027.

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Petronella Matumo - Botswana’s leading woman entrepreneur

She sits at the summit of the most successful local business in Botswana. Though she makes running a business looks like child’s play, Petronella Matumo insists it has not always been easy.

She is the owner of Private Collection, which operates from the high end Riverwalk Mall, where suitors clamour for the latest diamond rings and accessories for their loved ones. 

Other than Private Collection, she has other businesses and sits in various other boards, including chairing some such as the leading property developer PrimeTime. At the beginning she wanted to create a diamond company called Ica, drawn from the word Africa, (even though she did not have money, let alone any knowledge about jewellery production!)

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8 interesting facts about Botswana

1. Botswana gained independence on the 30 September 1966 making this year the 51st year of independence. 

2. In 2016 the United Nations Economic & Social Council nominated current president Ian Khama as the best president in the world. 

3. Diamonds were first discovered in Botswana in 1967, one year after gaining independence.

4. Today Botswana is one of the largest diamond producing countries in the world with the world’s richest diamond mine in Jwaneng.

5. Botswana has a high end, low impact tourism business model which important ensures the protection of the countries precious natural recourses while placing the tourism industry as one of the countries top income providers.

6. Botswana has maintained one of the world's highest economic growth rates since independence in 1966

7. Botswana transformed itself from one of the poorest countries in the world to a middle-income country with a per capita GDP of $17,700 in 2015

8. In October 2015 President Ian KHAMA announced a stimulus plan to boost the economy through projects in agricultural production, construction, manufacturing, and tourism development.

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